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For Immediate Release
LUFKIN COMPANY LANDS TOP INTERNATIONAL FOOD AWARD
(November 15, 2006) Results of the 2007 Scovie Awards, which recognizes top fiery foods products from around the globe are in and Texas Red Hot Rooster of Lufkin was selected as a winner in one of the world's most competitive gourmet food competitions. Texas Red Hot Rooster, which manufactures "Sweet-Hot" pepper products and fruit dessert toppers, has received two 2007 Scovie Awards. In the industry's most rigorous blind tastings, a panel of the country's top culinary experts sampled hundreds of the world's most lauded gourmet foods, and the top scoring products each won a coveted Scovie banner.
Texas Red Hot Rooster's Sweet-Hot Peppers (Medium-Hot) won third place in the Pickled Condiment division and its Sweet-Hot Pineapple also won third in the Cook-It-Up Contest- Unique/ Meat Required. Over 700 products from around the world competed for top honors. The Scovie Awards were created by Dave DeWitt, editor of Fiery-Foods & BBQ Magazine and founder of the National Fiery Foods & Barbecue Show. The awards are named for Wilbur Scoville who pioneered a rating scale for spicy foods and have become the industry standard for excellence in more than 60 categories of fiery foods.
"Every year, I am increasingly impressed with the diversity and quality of the products entered in the Scovie Awards," notes Dave DeWitt, dubbed by the New York Times as the "Pope of Peppers" and the author of over 30 books on fiery cuisines. "Our winners this year include not only great product diversity, but geographic diversity as well. This year, our winners represent companies from 32 states and four countries. This year's Scovie winners truly exemplify the diversity and quality of this industry."
The Grand Prize winner this year was an international product. Byron Bay Chilli Company from New South Wales, Australia, took the top composite score with their Byron Bay Chilli Company Fiery Coconut Chilli with Curry & Ginger. The top award in Advertising and Marketing went to Buffalo Wild Wings Grill & Bar for their Honey BBQ Sauce Poster.
LUFKIN COMPANY, TEXAS RED HOT ROOSTER, WINS TWO SCOVIE AWARDS
Many of the Scovie award winning products, as well as thousands of other products, will be available to both trade buyers and consumers at the 19 th Annual National Fiery Foods & Barbecue Show, March 2-4 in Albuquerque, NM. For information on exhibiting in the National Fiery Foods Show, call 505-873-8680, or visit www.fiery-foods.com.
Deborah Clark or Connie Ollive
Texas Red Hot Rooster Co., P.O. Box 429, Lufkin, Tx 75902
E-Mail: email@example.com Phone: 936-853-2993
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